Care is at the heart of the NIVEA brand, and when I received news of the amazing work they are doing at the Thanda Centre in KwaZulu-Natal, I had to share.
“Our consumers enjoy giving themselves the best care, but we know that they also love to show care and give back to others, although they often don’t have the time or resources to do so. Through this initiative, consumers can make a life-changing difference every time they purchase their favourite NIVEA product,” says Shayna Amaidas, NIVEA brand manager, Beiersdorf. “Each purchase enables us to support the Thanda Centre, which has become a beacon of hope and source of pride in the community of Umtwalume.”
For the last 2,5 years NIVEA South Africa has supported a community situated in Umtwalume, KwaZulu-Natal, through financial support of Thanda, a non-profit organisation. The Thanda Centre provides valuable support for the local community through an Early Childhood Development (ECD) Centre and after-school programmes. Research shows that 90% of brain development happens before the age of five, which is why ECD programmes are vital, yet less than 16% of children in KwaZulu-Natal have access to these. At the Thanda Centre, children not only receive a hot meal and participate in educational and stimulating programmes, but also find a safe place to play. The centre hosts the only library and playground in the area, with its number one drawcard – the skate park!
NIVEA’s impact at the Thanda Centre has already been significant: Amongst other milestones, 73 347 meals were served to children in 2016 and the centre can remain consistently open 7 days per week compared to 5 days a week previously. The new NIVEA Thanda ECD Centre will soon be opened to care for 90 children under the age of four. The centre provides young children access to a fun and engaging programme whilst their parents or caregivers are at work, thus ensuring they are given a solid foundation in life with the right stimulation and nutrition to enable the development of critical neural pathways.
For more information on Thanda Centre: thanda.org/nivea-thanda-partnership/
“As part of the campaign, we wanted to recognise and celebrate the importance of caring for ourselves and others. We will be hosting national activations at malls where we will reward our consumers for helping us care and give them some well-deserved pampering. The campaign will spotlight our iconic blue products: The trusted NIVEA Creme – Protect & Care Deodorant and Rich Nourishing Body Lotion – the loved everyday products which also contain NIVEA Creme in their formulation,” says Amaidas.
Rich Nourishing Body Lotion R36,99 (250ml) & R47,99 (400ml), Protect & Care Antiperspirant Roll on R19,99 (50ml) & Aerosol R29,99 (150ml) and NIVEA Creme R19,99 (60ml), R24,99 (100ml), R32,99 (150ml) and R74,99 (400ml).
NIVEA wants their consumers to feel beautiful inside and out knowing that, while looking after themselves, they’re also helping to make a huge difference to the lives of thousands of children.