If you don’t care for animals we can’t be friends. Sorry, but that’s the way it is. We love animals. All animals. Do you also have a soft spot for all things fury, scaly and feathery? Then I would like to introduce you to a company that deserves your support. For the love of animals, it’s …

Time to get HICH-ed

The HICH Story

Humility. Integrity. Compassion. Hardwork.

These four words form the cornerstone of our brand, founded by a family who care deeply about the well-being of animals. Our quirky kids t-shirt designs are created to raise awareness about animal cruelty and we are proud to share our love and respect for all beings with you.

Supporting our brand will bring us a step closer to giving back to animals in need at our local shelters.

“Teaching children to be kinder to animals today, is our only hope for a kinder world tomorrow” – Unknown

The reason behind HICH is quite simple. George Thorndike Angell once said, “I am sometimes asked, ‘Why do you spend so much of your time and money talking about kindness to animals when there is so much cruelty to men?’ I answer, ‘I am working at the roots”.

This is exactly what HICH is all about! The brand aims to support local and national animal shelters as well as wildlife organisations. Individual support has also been given as HICH aims to help all animals in need, big or small.

The term “HICH-er” was coined as part of our brand positioning strategy. Supporting our brand means that we will all be creating a whole new revolution of kind little human beings.

After all, isn’t this our greatest wish for our children?