Mattel South Africa recently announced that, as part of its Barbie #ThankYouHeroes programme, it will donate a Barbie doll for each eligible career doll purchased from ToysRUs stores nation-wide. This amazing initiative will run until the 31st of August 2020 and their aim is to donate about 1500 dolls to the Children’s Hospital Trust. You can help Barbie and Mattel Play It Forward.
Play It Forward with Barbie #ThankYouHeroes
The ‘buy a doll, donate a doll’ initiative will see dolls handed over to the Red Cross War Memorial Children’s Hospital will then be distributed to patients diagnosed with the corona virus. The aim is to bring joy and encourage children to aspire to become whatever they would like to be in the world.
“As Barbie highlights role models to inspire the limitless potential in the next generation, we are proud to launch a programme celebrating the real-life heroes working on the frontlines and supporting their families,” said Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel. With 200 careers and counting, Barbie celebrates inclusivity and diversity through its dolls which show girls that they can be anything that their heart’s desire”. “We want to do our part to give back and inspire today’s kids to take after their heroes one day”, she adds.
“The children who receive care at the Red Cross War Memorial Children’s Hospital often remind us the value of resilience and no matter how awful they feel, they will share a smile and find a way to crawl into our hearts. Several children have been through a very tough time and receiving a gift will bring joy to their lives. We sincerely appreciate the support and cannot wait to share the gifts with them”, says CEO of the CHT, Chantel Cooper.