This is hand’s down one of the best marketing campaigns I have ever seen. The one who had this bright idea deserves a reward! I can’t get over how bloody brilliant it is.
Derek Zoolander and Kiehl’s teamed up for the opening of The Derek Zoolander Center for People Who Don’t Age Good (DZCFPWDAG) in New York yesterday.
Derek Zoolander and Kiehl’s team up to help people who don’t age good.
The public is invited to experience the DZCFPWDAG’s patented 6.5 step youthification program from 9 to 13 Feb. The program has been designed to combat the signs of ageing and help people age good. You can visit the center’s website HERE.
Clients at the Derek Zoolander Center for People Who Don’t Age Good can expect to be guided along their youthification journey by ridiculously good-looking and supple-skinned, male models. Each step of the program has its own dedicated activation within the center and targets a specific ailment of aging – whether that’s Phalangeal Preservation, Scents or Sensibility test or Decontamination, among others. Each experience works to reverse the effects of aging through the application of trusted products from Kiehl’s, the ageless New York apothecary.
“We are thrilled to partner with Derek in the release of his latest film Zoolander No. 2,” shares Cheryl Vitali, General Manager of Kiehl’s Worldwide. “A longtime friend of Kiehl’s, Derek has always expressed a great passion for having ridiculously good-looking skin. It was a natural fit for Kiehl’s to collaborate with him in launching The Derek Zoolander Center for People Who Don’t Age Good.”
Thanks to Kiehl’s and Derek we can also have really, really ridiculously good-looking skin ;)
Two limited addition Kiehl’s x Zoolander2 products will reach our shores in March.
Kiehl’s x Zoolander2 Limited Edition Midnight Recovery Concentrate
Kiehl’s globally best-selling and award-winning facial oil; a potent concentration of botanical extracts Squalane and Evening Primrose Oil and Essential Oils specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. (RRSP755.00 )
Kiehl’s x Zoolander2 Limited Edition Daily Reviving Concentrate
A highly concentrated blend of 100% natural origin ingredients including Ginger Root Essential Oils, Tamanu and Sunflower Seed Botanical Oils designed to supports skin’s daytime defenses while revitalizing and reducing the signs of fatigue. (RRSP 755.00 )
I am a huge fan of the Midnight Recovery Concentrate, but I have yet to try the Daily Reviving Concentrate. I have to get my hands on one next month.
xoxo