L'Oréal Archives - Pretty Please Charlie

This is hand’s down one of the best marketing campaigns I have ever seen. The one who had this bright idea deserves a reward! I can’t get over how bloody brilliant it is.

Derek Zoolander and Kiehl’s teamed up for the opening of The Derek Zoolander Center for People Who Don’t Age Good (DZCFPWDAG) in New York yesterday.

Derek Zoolander and Kiehl’s team up to help people who don’t age good.

The public is invited to experience the DZCFPWDAG’s patented 6.5 step youthification program from 9 to 13 Feb. The program has been designed to combat the signs of ageing and help people age good. You can visit the center’s website HERE.

Clients at the Derek Zoolander Center for People Who Don’t Age Good can expect to be guided along their youthification journey by ridiculously good-looking and supple-skinned, male models. Each step of the program has its own dedicated activation within the center and targets a specific ailment of aging – whether that’s Phalangeal Preservation, Scents or Sensibility test or Decontamination, among others. Each experience works to reverse the effects of aging through the application of trusted products from Kiehl’s, the ageless New York apothecary.

“We are thrilled to partner with Derek in the release of his latest film Zoolander No. 2,” shares Cheryl Vitali, General Manager of Kiehl’s Worldwide. “A longtime friend of Kiehl’s, Derek has always expressed a great passion for having ridiculously good-looking skin. It was a natural fit for Kiehl’s to collaborate with him in launching The Derek Zoolander Center for People Who Don’t Age Good.”

Thanks to Kiehl’s and Derek we can also have really, really ridiculously good-looking skin ;)

Two limited addition Kiehl’s x Zoolander2 products will reach our shores in March.

Kiehl’s x Zoolander2 Limited Edition Midnight Recovery Concentrate

Kiehl’s globally best-selling and award-winning facial oil; a potent concentration of botanical extracts Squalane and Evening Primrose Oil and Essential Oils specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. (RRSP755.00 )

Kiehl’s x Zoolander2 Limited Edition Daily Reviving Concentrate

A highly concentrated blend of 100% natural origin ingredients including Ginger Root Essential Oils, Tamanu and Sunflower Seed Botanical Oils designed to supports skin’s daytime defenses while revitalizing and reducing the signs of fatigue. (RRSP 755.00 )

I am a huge fan of the Midnight Recovery Concentrate, but I have yet to try the Daily Reviving Concentrate. I have to get my hands on one next month.

xoxo

L’Oréal Miss Manga Punky Mascara and Superliner Blackbuster

I have so much love for L’Oréal mascaras. There truly are few other brands that can do mascara the way they do. The original Miss Manga is one of my favourites and I couldn’t wait to get my hands on a tube of Punky. Be warned though…Miss Manga Punky Mega Volume Mascara is not for the faint-hearted. This baby gives volume. And lots of it. If you want fluttery and feathery lashes, you need to look elsewhere. Miss Manga Punky is a styling texturizing mascara and all about the drama.

I was prepared to fall in love with Miss Manga Punky, but I was not prepared for the fabulousness which is the Superliner Blackbuster eyeliner. I don’t do liquid liner and I don’t do winged liner. I have tried many eyeliner pens/markers, but I always go back to my trusty pencil. But the L’Oréal Superliner Blackbuster eyeliner has changed that.

This marker works like a charm. It gets right in between my top lashes for a gorgeous and dark lashline. The liner stays put the whole day and it doesn’t transfer, smudge or fade. The big tip of this marker was a bit misleading as I thought that I would not be able to get a neat, thin line, but it proved me wrong. This liner is a winner and I highly recommend it. I have been using it every day for about a month and I will probably repurchase it before my hand touches any of my pencil liners. Blackbuster truly is a super liner.

Miss Manga Punky and Superliner Blackbuster retail for R150 each.

xoxo

*Disclaimer: Products were sent to me for review purposes. I have not received compensation for this post and the opinions on the products are my own.